Process
How an AI project runs
Seven stages, one accountable team. The riskiest assumption gets tested first, and you see working software at every milestone.
From brief to production
01 — 0701
Understand
Understand the business problem and the outcome you need.
02
Architect
Choose the AI architecture, integrations and technical approach.
03
Prototype
Validate the critical workflow before building around it.
04
Build
Develop the product in milestones you can review.
05
Validate
Test quality, performance, reliability and edge cases.
06
Launch
Deploy the production system and monitor it.
07
Improve
Optimise using real usage and feedback.
One accountable team from idea to launch.
Accountability01
You
02
Discovery
03
Architecture
04
Development
05
Testing
06
Deployment
07
Support
Same team, every stage. No hand-offs between agencies, freelancers or account managers.
Start here
Have an AI product in mind?
Send a short brief. We'll reply personally with questions or a suggested next step — usually a technical discovery call.