AI-native CRM
A CRM designed around AI from the start, with a Laravel core and a separate FastAPI service for AI features.
Problem
01 — OverviewConventional CRMs treat AI as an add-on, so sales teams still type notes, update fields and chase follow-ups by hand.
Build a CRM where AI is part of the architecture, able to power automation and calling-agent workflows without bolting services on later.
Solution
02 — Build- 01
Laravel with Filament provides the CRM core, admin experience and data model.
- 02
A FastAPI microservice owns all AI work, so models and prompts can evolve independently of the CRM.
- 03
Redis with Horizon runs queued jobs so AI tasks never block the interface.
Architecture
03 — SystemAI workflow
04 — SequenceA CRM event (new lead, finished call, updated deal) dispatches a queued job
The job calls the FastAPI AI service with the relevant record context
The AI service returns structured output
Laravel validates and writes the result back to the record
Technology & role
05 — DeliveryProduct architecture, technical roadmap, backend development and AI service design.
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